Over the years marketers have been presented with a series of philosophical
approaches to marketing decision making.
One widely used approach is the
marketing concept approach, which directs the marketer to develop the product
offering, and indeed the entire marketing program, to meet the needs of the customer base.
A key element in this approach is the need for information flow from
the market to the decision maker. Another approach is the systems approach, which
instructs the marketer to view the product not as an individual entity but as just
one aspect of the customer’s total need-satisfaction system.
A third approach, the
environmental approach, portrays the marketing decision maker as the focal point
of numerous environments within which the firm operates and that affect the success of the firm’s marketing program. These environments frequently bear such
labels as legal-political, economic, competitive, consumer, market structure,
social, technological, and international.
Monday, April 20, 2020
Strategy planning in marketing
About MEDIA CREATION
Soratemplates is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design
marketing
Labels:
marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment